"So Good They Can't Ignore You" by Cal Newport challenges the conventional wisdom of "follow your passion" and instead advocates for a career strategy based on building rare and valuable skills. Newport argues that achieving career satisfaction and success comes from acquiring expertise and leveraging it to gain control over one's work life. The book provides practical advice on how to develop career capital, pursue deliberate practice, and cultivate a craftsman mindset. Through case studies and actionable insights, Newport guides readers towards creating a fulfilling career by focusing on mastery and autonomy rather than immediate passion.