Catlog at its core is about simplifying processes for merchants and their customers. Do your best to keep things straightforward removing unnecessary complexities.
Helping African Businesses Run Without the Chaos
Catlog is building the platform to power the 5M+ small businesses driving Africa's economy and selling on social media every day.
Trusted by 50k+ businesses
Their Stories,
Our Journey
Businesses in Africa that sell on social media share a familiar routine. Each day is a cycle of sending countless pictures to customers, answering the same questions again and again, manually confirming payments, chasing receipts, and jotting down orders in notebooks — all without a simple way to track their earnings. It’s tiring, time-consuming, and leaves little room to actually grow the business.
We saw this first-hand, both as buyers and alongside merchants we knew. That’s why we built Catlog — to turn that daily grind into a smooth, connected experience. What began as a simple online catalog for taking orders on WhatsApp has evolved into a full platform for conversations, payments, deliveries, and business management.
Our mission is clear: to be the ecosystem that powers social commerce across Africa, and then the world.
Our Core Values
Treat everyone with empathy, compassion, and respect. Do your best to bring positive vibes when relating with customers, teammates and everyone in-between.
Put effort into passing information as simply and clearly as you can. It isn’t just your job to pass a message but also to ensure that it’s received correctly.
In order to build tools our customers would really love, you'll need to bring on your A game. Create usable designs, write efficient codes, write super helpful articles and be really thoughtful about your responsiblities.
Question everything. Commit to finding answers, keep an open mind and never stop being a student. ”The important thing is not to stop questioning” - Albert Einstein
Work is important but it’s also important to enjoy the process. Find ways to have fun and celebrate your wins. Hard work doesn’t have to be so serious. “The journey is the reward” - Steve Jobs
Everything we do at Catlog should have a strong purpose behind it. Intentionality is how we get to stand out from the crowd, for every problem we approach, we need to ask “why” and let that “why” guide us to a solution.
Backed by the best investors in Africa
- Techstars
- Ventures Platform
- DFS Labs
- Resilience 17
- Voltron Capital
- HOAQ